About Us

Straight Street Event Services is a wholly owned subsidiary of Kissner & Associates Inc, a provincially incorporated company since 1995 and 100% controlled by principal, Keith Kissner. The Straight Street division was created in 1997 to provide production design and equipment rentals to the corporate and live music fields.

While relying on previous personal reputation in the live music field with a portfolio of sound and lighting only for a base operation, Straight Street gradually evolved into the corporately-focused entity it is today although still has quite a few major music clients who insist upon our production on a continuing basis.

Unwilling to provide a low standard of service at bargain pricing, Straight Street took a different approach where it could still apply its highest standards to the extremely diverse and demanding corporate market yet remain price competitive, especially to budget inadvertently established based on commonly available, lower quality service. To do this took a multi-million dollar inventory purchase of equipment that applied to the corporate market and spending hundreds of thousands to encase and properly cable these together for maximum reliability. The result was not only the highest level of performance and reliability so the principal could be proud of his operations but it also drastically reduced operating costs, making the high quality affordable to most clients.

The end result is what you see now, with the loyalty of some of the industry’s best specialists and a reputation of excellence that sells itself without the need for highly paid sales-people.

 

The Principal, Keith Kissner

With nearly 40 years in the lighting and production industry, Keith has established a personal reputation amongst his peers and a resource of knowledge that money just can’t buy. (actually, to clients it is for sale).

Starting originally with his company Score Systems Ltd. which was purchased by the giant Christie Lites organization back in 1995, Keith was instrumental in the development of many of the stage lighting methods adapted by the industry and used for decades. Always focusing on improvements in performance, handling systems, installation speed and safety and cost-effective alternatives, Keith has spent a lifetime with focus on the technical end of the business from a product development viewpoint.

As his business focus went from live music to corporate events, so did his personal focus shift from equipment design to event design with the end result as it is seen today with Keith being acclaimed as one of the leading technical designers in this field.

Of course, his passion is still to the spectacular so all his clients benefit from his efforts.

 

The Marketing of Straight Street:

As the corporate event production market became more complex with the popularity of the internet and webcasting in particular, Straight Street has adapted to address the needs of the corporate client in the direct design of all aspects of corporate events making highly specialized consultants in these fields available to our clientele.

While usually the best of the best operate as independent consultants, our reputation and past working relationships make us a favoured resource thus, when budgets allow or the event must be produced flawlessly, we are usually their preferred supply source. Winning contracts in a competitive environment based on our excellent service record, reasonable pricing through efficiency and assured excellent results, usually beyond expectations.

It is a very simple concept using professional expertise to replace regular salesmanship and marketing, even if specialist work for the clients best interest, not for us. To date, our reputation and market respect has allowed us to maintain our company strength without costly marketing and sales interfaces thus allowing us to supply the exceptional quality performance at a price competitive with lesser quality competitors that are burdened with sales costs.